Through our media partner Mediae, the hit TV program Shamba Shape-Up reaches millions of farming households each week — turning agronomy into entertainment and viewers into better farmers.
What if the most popular show in the country also happened to double your maize yield? Shamba Shape-Up, produced by WFB's media partner Mediae, does exactly that.
Each episode visits a real farm, diagnoses real problems — soil health, seed selection, post-harvest storage — and rebuilds the shamba alongside the family that runs it. The format is pure entertainment; the outcome is pure agronomy.
Independent studies estimate the program has reached more than five million farming households, with measurable adoption of improved practices among regular viewers. It is the proof of concept for WFB's belief that information, delivered with warmth and respect, is as powerful as any input subsidy.
Watch